Travel Archives - Page 2 of 6

ESFW Canapes at Travel Massive Edinburgh

Luxury Travel, Cool Canapes, Castle Views: Travel Massive Edinburgh May 2015

June 5, 2015/in Blogging, Destinations, events and festivals, Food & Drink, Hotels, Travel/by Lesley

The May 2015 Travel Massive Edinburgh event kicked off in style on Thursday 28th, at the offices of sponsors 80 Days, An Occupancy Marketing Company.

Arrival at Travel Massive Edinburgh! Photo by Katalin Som.

Travel Massive Edinburgh! (Photo: Katalin Som)

Guests from the Edinburgh travel community enjoyed drinks and stunning views from our venue across to Edinburgh Castle – even a rainbow appeared, enhancing the postcard-perfect backdrop.

Look at those views! Photo by Natalie Allera.

Edinburgh Castle views! (Photo: Natalie Allera)

After a warm welcome to guests from Edinburgh Chapter Leader Katy Duncan, our 10 minute talks kicked off with Mark Forrester, Managing Director of 80 Days, An Occupancy Marketing Company, and our venue sponsor for the evening, on the state of luxury travel in the UK.

80 Days/Occupancy Marketing MD Mark Forrester kicking off the talks. (Photo: 80 Days, An Occupancy Marketing Company)

Guests learned that a typical online purchase journey in travel takes 24 days and 21.6 visits to 9.4 sites (from Google via Occupancy) and that search queries in the luxury travel category (UK) grew by 8% in the first quarter.

We were fortunate to have Edinburgh School of Food and Wine sponsor some beautiful canapés for our guests to enjoy during the evening – guests enjoyed Marinated Bocconcini watermelon, smoked salmon with pickled cucumber, quail egg with celery stick, and roast cinnamon pear en croute – all stunning.

Delicious canapes from Edinburgh School of Food and Wine. (Photo: Kim Kjaerside).

The school’s founder, Ian Pirrie, gave an interesting talk about the school, its development and activities and how it works with others in the industry.

Ian Pirrie from Edinburgh School of Food and Wine.

As for the delicious canapés, the only sharing that was involved seemed to be in photo and in Tweet form – they certainly made an impact on our guests – thank you again, Ian and ESFW!

Our final speaker, Natalie Allera, Marketing Manager for The Bonham Hotel Edinburgh and Starwood Capital/Hayley Principal Hotels, updated the travel community on recent developments for the hotel group in Edinburgh and Glasgow, meaning that a new group of hotels has been formed, comprising The Bonham, The George Hotel and The Roxburghe Hotel in Edinburgh, together with Blythswood Square and The Grand Central Hotel in Glasgow.

Marketing Manager Natalie Allera of The Bonham Hotel with prize winner Eva Sturm of TravelResponsibly

Natalie kindly sponsored a tasty prize of dinner for two at The Bonham Hotel Edinburgh and she was delighted to congratulate the prize winner, Eva Sturm (@trvlresponsibly) of New Edinburgh Tours (@neweditours) who won the prize in our Twitter contest, using the hashtag #bonhamlux.

Thanks again from Katy, Julie and Lesley at Travel Massive Edinburgh to all of our very generous sponsors, 80 Days, An Occupancy Marketing Company, for offering us a brilliant venue, great atmosphere, drinks and more, to the Edinburgh School of Food and Wine for memorable canapés and to The Bonham Hotel Edinburgh for a great prize – our guests agreed that they all made our May event special.

networking at travelmassive edinburgh may 2015

Enjoying Travel Massive Edinburgh May 2015 at the lovely Occupancy offices.

Thank you also to the Travel Massive community in Edinburgh who have been incredibly supportive, attending our events, offering suggestions and ideas for future events and coming up with great offers of sponsorship. We are really enjoying building on this as well as seeing people connect and network, and it’s encouraging to see new faces at each event.

Edinburgh festivals & events banter at Travel Massive Edinburgh

We look forward to engaging with the Edinburgh travel community at more #TravelMassive #Edinburgh events planned for this summer – the next event is scheduled for August.

Find out more about Travel Massive at www.travelmassive.com

Register in the Travel Massive Edinburgh chapter

Tweet the chapter leaders: @katyonthego @lesleyjudge @zurika – or email editravelmassive@gmail.com

Guest Blog: Destination Leadership

March 31, 2015/0 Comments/in Blogging, Destinations, Tourism News, Travel, Uncategorized/by Lesley

In this guest blog, Aileen Lamb, Tourism Manager, Scottish Enterprise, talks about the activities and impact of the Destination Leaders Programme and a recent learning journey to the city of Amsterdam.

The Destination Leaders Programme – developed by Scottish Enterprise – is a first in Europe and by May 2015 thirty eight individuals will have graduated with an Executive Certificate in Leadership awarded by Edinburgh Napier University.

The second DLP cohort, pictured above, recently spent 48 hours with senior tourism operators in Amsterdam, who shared insights on how they’ve grown their business through collaboration. We learned that our Dutch colleagues are managing peaks in demand from visitors in Amsterdam city centre with smart visitor dispersal plans. The group was keen to hear how Marketing Amsterdam (the destination organisation) has helped simplify to manage a complex range of partners delivering tourism.

Attendees from Edinburgh were pleased that the Edinburgh Tourism Action Group (ETAG) model for destination collaboration was identified as best practice and something which Amsterdam was learning from.

Some tips which can be applied by our Destination Leaders to help grow tourism here in Scotland included:

Help your residents be your advocates – “Love your city”.
The most powerful collaborations are built on a clear business rationale (but a social element often helps open doors too – have a beer together!).
Use your icons – particularly in far away markets.
Manage partners expectations – not every partner should equal – it’s ok to say no.

Before the group set sail on a canal tour of the city our group was hosted by ijVenues. This is an impressive, innovative new collaboration which can host 1,900 conference delegates just 5 minutes from the centre of the city.

The partners, 5 star Movenpick hotels; Passenger Terminal Amsterdam and the state owned Bimhuis (one of the world’s Top 10 live music and jazz venues) have significantly increased revenues and sales by delivering an integrated product. The hotel now reports 89% occupancy, much of this from new business tourism guests, and Movenpick will embed this collaborative model across their brand worldwide.

There was a great feeling of optimism amongst our Destination Leaders who have taken their learning on destination leadership and will be putting it into practice in their final projects and within their destinations and tourism developments in Scotland.

DLP participant Annabel Meikle of The Whisky Belle said: “What struck me is the openness of the Dutch people, the openness that they have working together in collaboration with other businesses and not seeing that as a threat. I was struck by the leadership and the trust: that the ability to trust allowed the partners to develop their businesses and so the experience that they could offer visitors was much bigger and much more valuable and enjoyable as a result.”

Aileen Lamb, Tourism Manager, Scottish Enterprise, 23rd March 2015.

Find out more about the Destination Leaders Programme course content.

Six Travel Bloggers Launch ‘Scotlanders’ Collaboration to Promote Scotland

March 31, 2015/0 Comments/in Blogging, Destinations, Tourism News, Travel, Uncategorized/by Lesley

Six travel bloggers living in Scotland have joined forces to launch a year-round digital campaign to promote their country as a travel destination.

Douglas Baird (Baird Travels), Kay Gillespie (The Chaotic Scot), Kim Kjaerside (Kim Kjaerside Photography), Neil Robertson (Locomotion Scotland), Nicola Holland (FunkyEllas Travel) and Susanne Arbuckle (Adventures Around Scotland) make up Scotland’s first travel blogger collaboration, known collectively as Scotlanders.

Working with destinations, organisations and events across the country, the Scotlanders will create a wealth of digital content which will be promoted on their blogs and across seven social media channels to a combined following of over 30,000 people in excess of one hundred countries. Their primary objective is to inspire international and local visitors to discover the best and most unique experiences in Scotland through their stories, high quality images and short videos. Their passion for Scotland is unrivalled and evident in the expertise and travel experience they have gained over the years.

Indiviudually the Scotlanders are extensively travelled worldwide and have established successful travel blogs, working on campaigns with The Commonwealth Games, SYHA, The National Trust for Scotland, Cool Places UK, #blogmanay and Welcome to Fife.

They recognise the potential in working together to increase the impact and exposure of their content, something which is reflected in their campaign motto “Exploring Scotland Together”. The group met in Glasgow earlier this year to discuss the project and have been in regular contact in preparation for the launch.

The group’s first official project launched on Saturday 28th March in the city of Dundee. Each blogger covered a specific theme; Dundee as a tourism/cruise ship destination, culture, design, food, the outdoors, family activities; and all promoted their experiences on social media using #Scotlanders with blog articles to follow. Councillor Will Dawson and spokesperson for Dundee, One City Many Discoveries said:

“We are delighted to welcome ‘The Scotlanders’ digital media group to Dundee. This is is a great opportunity to promote Dundee and Broughty Ferry to a national and international visitor audience through six specialist travel blogs and supporting social media. These online articles will communicate the variety of unique experiences a visitor can expect to enjoy when in Dundee, encouraging new visitors to include Dundee in their travel schedules.”

Several members of the group recently participated in a campaign in Linlithgow, organised by Emma Chalmers of Mary’s Meanders. The content generated significant interest on social media and provided an insight into the likely success of future projects.

The Scotlanders envisage that they will be involved in various projects in the coming months and are already in discussions with tourism industry contacts who have noted their interest in working together.

The group are attending Visit Scotland Expo in Aberdeen on the 23rd April to promote the campaign and seek out potential opportunities.

The Scotlanders can be contacted at www.TheScotlanders.com and via social media channels to discuss potential partnerships.

Guest Blog: Destination Leaders Learning Journey to Amsterdam

March 30, 2015/0 Comments/in Blogging, Destinations, events and festivals, Travel, Uncategorized, Visitor Attractions/by Lesley

In this guest blog, Kenneth Wardrop, Edinburgh Institute Programme Leader for the Destination Leaders Programme at Edinburgh Napier University shares his thoughts on the recent DLP learning journey to Amsterdam.

Robert Louis Stevenson famously said: “The world is a book and those who do not travel read only one page.” In this context the benefits of taking our current group of Destination Leaders Programme participants on a learning journey to Amsterdam, created the opportunity to gain an external perspective and to reflect back on the operations and competitive positioning of our destinations – Edinburgh, Argyll and the Isles and Scotland.

The visit which was hosted by Amsterdam Marketing proved inspiring. Amsterdam Marketing’s Director of Marketing, Geerte Udo, provided powerful insights in to the success of the ‘Iamsterdam’ brand and global place marketing, the value of alignment of destination messaging, the power of a shared and clear vision for the destination, strong leadership provided by Amsterdam Marketing, and the benefits of collaboration.

On the learning journey the group were also hosted by the Van Gogh Museum , a commercially dynamic and creative cultural venue, and IJVenues : ‘Amsterdam’s first Music and Conference centre’, which provided a powerful case study on the ‘value-add’ that can be achieved through product innovation and cooperation. EI staff and the DLP participants were very appreciative of the time given by tourism industry colleagues in Amsterdam in sharing their experiences and insights with the group.

Following the visit DLP participants commented that the value of the learnings and insights gained over the past 5 months of the Programme all became apparent on this learning journey.

Diane McRae, Senior Event Manager at the Royal Yacht Britannia and DLP 2014/15 Participant said: “For me a key learning point from Amsterdam is that collaboration in the city comes across strongly from the top down and the ground level up, with the destination taking the experience from this collective approach and positively moving it forward, this is something our destination can learn from.”

Kenneth Wardrop, Associate, Edinburgh Institute Programme Leader for the DLP, 22 March 2015.

Programme information:

Based on an internationally acclaimed initiative originating from Melbourne, Australia, the Destination Leaders Programme (DLP) is a unique opportunity to build a new leadership model for Scottish tourism. Participants play an active role in helping position Edinburgh, St. Andrews and Argyll as world leading tourism destinations. Now in it’s second year, the second programme commenced in October 2014 and by May 2015, thirty-eight indiviuals will have graduated.

The DLP pilot programme was developed in partnership with Edinburgh Napier University and delivered by the Edinburgh Institute – the commercial arm of Edinburgh Napier University’s Business School – in partnership with Scottish Enterprise.

Luxury Travel, Cool Canapes, Castle Views: Travel Massive Edinburgh May 2015

Guest Blog: Destination Leadership

Six Travel Bloggers Launch ‘Scotlanders’ Collaboration to Promote Scotland

Guest Blog: Destination Leaders Learning Journey to Amsterdam

#Blogmanay 2013: Your Chance to Showcase Scotland to the World

Inverness Businesswoman Jets to Oz to Sell Scotland

Scotland Hour June 2013: Water

Scotland Hour May 2013: Walks, Trails and Climbs

Scotland Hour April 2013: Scotland’s Festivals

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