ETAG Hosts Social Media Slam

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Improve your Digital Reach at the ETAG Social Media Slam on Thursday 26 February.

Edinburgh Tourism Action Group (ETAG) is hosting a new “Social Media Slam” on Thursday 26 February where event attendees (in teams of 12, one for each month of the year) will create an Edinburgh Social and Digital Media Calendar.

The objective: to introduce businesses to others with whom they share business synergy and help increase their brand reach.

It’s set to be an entertaining session, led by the ETAG Technology presenters, where the teams will brainstorm monthly marketing campaigns, and share an Edinburgh Events Calendar along with input from Marketing Edinburgh and VisitScotland.

If you’re keen to learn about the power of the hashtag and create a marketing calendar (available to all businesses) this is a good way to start.

ETAG’s aim for 2015 is to support one another in content creation, digital reach and return on investment from social and digital marketing.

Find out more on the ETAG website.

Kelvingrove Museum and Art Gallery Generates Funds with New Technology

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Glasgow Museums have embraced the mobile technology sector to produce an audio guided tour App for the iPhone for Kelvingrove Art Gallery & Museum, which launched on Tuesday 26th June.  The new App has gone on sale on iTunes, to be shortly followed by an Android version.  Read more

Mobile & Travel

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Mad for Mobile

I’ve amassed a fair amount of data whilst working on an academic research project with a colleague investigating the use of smartphones by travel consumers – simply trying to keep up with the pace of developments in the industry is a challenge in itself, but for me personally it is one of the most fascinating and exciting areas of technology, particularly from a tourism perspective.   Read more